My perception of moms is that they aren’t as tech-savvy as young adults and the male population. However, a recent study has changed my mindset. A survey released by Retail Advertising and Marketing Association (RAMA) concluded that more than 60% of stay-at-home moms with children use Facebook, 42% use MySpace and 17% use Twitter. Surprisingly, these figures are much higher the percentage of average adults. The average for all adults is 50% for Facebook, 34% for MySpace and 15% for Twitter.
Gone are the days you would see moms flipping through magazines or newspapers searching for shopping-related stuff. In today’s new era of technology, online shopping seems to be the preferred choice by many moms. They enjoy turning to the internet for recommendations for apparel, groceries, furniture, jewelry and even real estate. Besides posting daily ramblings or rants on their Twitter profiles, moms tend to spend quite a huge portion of their leisure time looking for special coupons on retailer and restaurant Facebook pages, or even enrolling themselves in special contests through these companies’ Twitter pages. The facts should not be ignored – social media is an easy and affordable method for retailers to use to get moms’ attention.
“Retailers who aren’t engaging customers through social media could be missing the boat,” said Mike Gatti, executive director of RAMA. “Twitter, Facebook and blogs are becoming increasingly popular with moms as they search for coupons or deals and keep in touch with loved ones.”
Conclusion: Moms are more tech-savvy than you think!
Yeah, I agree with that statement but there are some exceptions. Take my mom for example. She is a computer novice and even has difficultly sending and reading e-mails from Microsoft’s Outlook. Most of the time, I would have to guide her along and once in a while, I feel very impatient. No choice, can’t really blame her. She may not be a geek in computers or social media, but she is indeed great at baking delectable cheesecakes which taste great!