A decade ago, Microsoft was clearly leading the tech industry. But the Redmond-based company is now facing stiff competition from tech juggernauts Apple and Google. In an effort to develop killer products that would keep Apple and Google at bay, Microsoft plans to spend a massive $9.5 billion on research and development this year, which a senior executive said the figure is $3 billion more than the next closest technology company. Microsoft's chief operating officer Kevin Turner spoke at the CeBIT trade show in Hannover, Germany that much of this multi-billion dollar investment will be centered around improving software in the cloud. "Especially in light of the tough difficult macroeconomic times that we're coming out of, we chose to really lean in and double down on our innovation," said Turner. "We're going to change and reinvent our company around leading in the cloud."
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